Internet User Experience 2010
Program > Schedule > Eye Tracking
3:30 p.m. - 4:30 p.m., July 26, 2010
Eyes Don't Lie (P13)
Kate CaldwellUX Research & Consulting
Canada's largest eye-tracking study, examining respondent usability of traditional & rich media survey formats.
It is an exciting time to be involved in online survey research. To help further industry knowledge about various online survey questions types, 3 companies joined together to conduct a landmark eye-tracking study, from a respondent usability point of view.
- 100 one-on-one interviews, in both English and French,
- Using SMI eye-tracking technology, and administered by usability experts.
With both client and supplier peer reviewers, this presentation will validate some hotly debated questions about what respondents are actually doing with online surveys - spanning the most widely used 'radio buttons', to the more recently introduced 'rich media types'.
About the Speaker
Kate Caldwell is specialized in user experience research for e-commerce and new product/service development and market launches. Kate is a client-driven qualitative researcher with strong advisory skills and significant project management experience.
Clients appreciate her balanced collaborative/autonomous working style and her skill in designing and conducting insightful and pragmatic research that produces actionable recommendations.
With more than 10 years combined experiences in interactive marketing and consumer research, her skills run the gamut from independent expert evaluations, individual user-testing and eye-tracking studies to focus groups and ethnographic research.
Kate has an M.A. in Anthropology and French from Edinburgh University, Scotland. Before joining UX Research & Consulting, Kate worked as an independent consultant serving international clients in both France and Canada. An active member of the Usability Professionals' Association, Kate is Co-chair of the Usability Professionals' Conference 2008/2009. She is also a professional member of the MRIA (Canada's Marketing Research and Intelligence Association)
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