Internet User Experience 2010
Program > Schedule > Panel Session
6:00 p.m. - 7:30 p.m., July 26, 2010
Special Evening Panel Session and Reception: Eye of the Storm -
An Audacious Throwdown on Eye-tracking, Insight, and Experience (P17)
(sponsored by SMI Eye & Gaze Tracking Systems)
Panelists:
Aga Bojko, Associate Director, User Centric, Inc.
Amy Buckner, Co-Founder & Managing Partner, AnswerLab
Kate Caldwell, UX Research & Consulting
Ania Rodriguez, President, KeyLime Interactive
Cathy Zapata, Metrics Marketing Group
Moderator:
Dante Murphy, Vice President, User Experience, Digitas Health
You've watched the vendors demonstrate their goods, heard the case studies and seen the results. Now it's time to tackle the tough questions about eye-tracking in a free-for-all panel that will challenge everything you've done or heard about this polarizing technology. Panelists will face a battery of questions sure to generate a storm of conversation. Here's a sampling of the issues we'll discuss:
- What does eye-tracking contribute to user research, and is it worth the added expense and complexity?
- How did you decide eye-tracking was the right tool for your research, and when is it the wrong tool?
- What challenges have you faced during an eye-tracking session, and were you able to overcome them?
- What will be the next innovation in eye-tracking research? Will it be technology, or how it is used?
About the Speakers
Aga Bojko,Associate Director, User Centric, Inc.
Aga Bojko is an Associate Director at User Centric, Inc. She has over 10 years of experience with various types of remote and wearable eye trackers which she has used to conduct research with software applications, websites, instructional material, pharmaceutical labels, and product packaging. Her focus is on quantifying oculomotor behavior and combining eye movement measures with more traditional usability metrics to better understand the user experience.She is an Associate Managing Editor of UPA's User Experience Magazine and an adjunct faculty member at DePaul University, where she teaches a graduate-level class on Usability Evaluation Methods. Aga holds an MS in Human Factors from the University of Illinois and an MS in Human-Computer Interaction from DePaul University.
Amy Buckner is Co-Founder & Managing Partner of AnswerLab, a user experience research firm in San Francisco that helps clients improve websites, software, and mobile applications. For over 12 years, Amy has been providing insights to Fortune 500 companies who need to make critical product development decisions. By revealing what users see, think and do, Amy uncovers the a-ha moments leading to dramatic product improvements – better brand impression, usability, adoption, and loyalty.
Amy is an expert in eye tracking, quantitative user experience testing, remote usability testing, mobile and international research. She speaks frequently at conferences on user experience topics. Prior to founding AnswerLab, Amy built and ran the West Coast research practice at Vividence (now Keynote's WebEffective tool). Last year, AnswerLab was the #1 user experience research firm on the INC 500 list of fastest growing companies in America. AnswerLab also received the American Honda Motor Company's Premier Partner Award (given to 15 of Honda's national suppliers). Amy graduated Phi Beta Kappa and magna cum laude from Vanderbilt University with a degree in English and East Asian Studies. She is fluent in Japanese.
Kate Caldwell is specialized in user experience research for e-commerce and new product/service development and market launches. Kate is a client-driven qualitative researcher with strong advisory skills and significant project management experience.
Clients appreciate her balanced collaborative/autonomous working style and her skill in designing and conducting insightful and pragmatic research that produces actionable recommendations.
With more than 10 years combined experiences in interactive marketing and consumer research, her skills run the gamut from independent expert evaluations, individual user-testing and eye-tracking studies to focus groups and ethnographic research.
Kate has an M.A. in Anthropology and French from Edinburgh University, Scotland. Before joining UX Research & Consulting, Kate worked as an independent consultant serving international clients in both France and Canada. An active member of the Usability Professionals' Association, Kate is Co-chair of the Usability Professionals' Conference 2008/2009. She is also a professional member of the MRIA (Canada's Marketing Research and Intelligence Association)
Dante Murphy, Vice President, User Experience, Digitas Health
Dante is the Vice President of User Experience for Digitas Health, the health agency of Digitas and a global leader in digital and healthcare communications. His responsibilities include ideation, design, research, methodologies, and building a world-class multi-disciplinary design practice. In addition to his extensive experience designing, developing, and testing applications, Dante has also presented at conferences and professional symposia across North America and, most recently, at the UPA International Conference in Munich. He has been published in MedAdNews and is currently working on a book about collaborative research, synthesis, and design.
Ania Rodriguez, President, KeyLime Interactive
Ania Rodriguez is a usability/user experience expert with over 12 years of experience consulting to C-level executives on the topics of UI Design, Usability and Online Marketing. She has worked with many fortune 500 companies as well as start-ups to define their customer experience strategy. Ania manages client and partner relationships, conducts custom and syndicated research and speaks at conferences and key marketing events. Prior to founding Key Lime Interactive, Ania worked for Keynote Systems, IBM Global Services, and United Technologies, where she led both customer engagements and managed a staff. Ania holds a B.S. from Carnegie Mellon University and a M.S. from University of Miami in Industrial Engineering with a concentration in Human Factors. She speaks at various conferences and events throughout the year.
Cathy Zapata,Metrics Marketing Group
Cathleen Zapata is currently VP, Research & Customer Experience at Metrics Marketing Group. She is also the President of NEOUPA, Cleveland's chapter of the Usability Professionals' Association, and an executive board member of the Web Association.
Cathy has over 15 years experience in quantitative and qualitative research, specializing in Web site Usability. Her background includes a wealth of experience in usability testing, heuristic evaluations, user research and conversion enhancement strategies. Cathy is the architect and manager of MetricsLab, a state-of-the art user research facility in Cleveland, where Metrics Marketing is currently the only interactive marketing firm with a full solution of both owned in-lab and mobile eye tracking capabilities across the entire Midwest.
Cathy has also contributed to the Usability Book of Knowledge, and regularly teaches on topics of Web Usability & conversion strategies at national and international colleges, conferences and events.
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