Internet User Experience 2010
Program > Schedule > Keynote Talk
9:00 a.m. - 10:00 a.m., July 27, 2010
Keynote Talk for Tuesday July 27th, 2010:
The Top Ten Attributes of a Usable and Persuasive Web Site (P18)
Susan Weinschenk, Ph.D.Chief of Technical Staff, Human Factors InternationalWhy are some web sites intuitive, easy to use, and persuasive and others aren't?
Using examples, stories, and research studies, Susan will present her Top Ten "Must Have" list.
About the Speaker
Susan Weinschenk first used a computer in the mid-1970's, in graduate school. "I wrote and ran my first computer program, and the printer spit out a piece of paper that said 'JOB ABORTED'. Rather than being discouraged I was fascinated! What would happen when 'normal people', not computer scientists, interacted with these things called computers?" She thus started a 30-year career in applying psychology to the design of technology. Susan has a Ph.D. in Psychology and her newest book, Neuro Web Design: What makes them click?, applies the latest research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is "The Brain Lady". She is Chief of User Experience Strategy, Americas, at Human Factors International.
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