Internet User Experience 2010
Program > Schedule > Social Media Track
2:30 p.m., July 27, 2010
Social Media, Permission Boundaries and User Adoption:
Will Your Software be Facebook or Myspace? (P26)
Mark Phillips, VertabaseThere is a movement to include social media components into professional software systems. The CEO of SalesForce.com called it the next great wave in computing. This talk explores the factors that influence user adoption of social media in a system, how the user’s perception of the social media components affects adoption of a system and the role permission boundaries play into the equation. After presenting conceptual models to help think about the relationship between permissioning and adoption, we will discuss specific social media components that audience members would include in their software and its potential affects on adoption.
About the Speaker
Mark is the product manager and principal at Vertabase project management software. He has worked with hundreds of companies to improve their workflow on thousands of projects. A regular speaker at Adobe User Groups, Mark's articles have appeared in ComputerWorld Magazine, C|Net and in upcoming issues of Fusion Authority. He writes regularly at the Vertabase blog (www.vertabase.com/blog) and tweets about project management, business (and whatever else comes up) at twitter.com/mpmobile. Prior to launching their product, Vertabase produced high-end web projects for companies like MTV, Young and Rubicam and Sesame Street. In a different life, Mark worked on Wall Street and learned a great deal about risk management.
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