Internet User Experience 2010
Program > Schedule > Presentations
11:00 a.m., July 26, 2010
Mobile Apps versus Mobile Web: What's The Right Choice? (P3)
Joe Hass, User Experience ConsultantJust because Apple tells you "there's an app for that" doesn't mean that there needs to be. And trying to get decision makers to understand that there may be other options beyond simply whipping up a piece of software. In this session, we'll look at key data on mobile usage, what the mobile device landscape looks like, rules of thumb towards figuring out what to use for your mobile strategy, and how to make the best decision.
About the Speaker
Joe Hass is an Information Architect consultant. He most recently worked as a solutions Architect for Hanson, Inc., a digital agency in Toledo, Ohio. He started in the IA world as an Experience Planner for Campbell-Ewald in Warren, Michigan. He has worked on projects for a diverse number of companies, including Alltel, Owens-Corning, and the United States Postal Service, developing websites, CD-ROMs, and user calculators.
Joe's prior experience includes working as a graphic designer for Campbell-Ewald and Sandy Corporation in Troy, Michigan. He's been in the graphic design world since he saw his first Mac Plus in a high school journalism lab in 1986. A baseball fan since childhood, Joe visits a new Major League Baseball park every year. He passed the written portion of the Wisconsin driving exam at the age of eight.
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