Internet User Experience 2010

JULY 24 - 28

Attend

Program > Schedule > Panel Sessions

9:30 a.m., July 28, 2010

The Ideal Future of Social Media (P38)

Christoper Barger, Director, GM Global Communications Technology.
Dave Murray, Director, Social Web Communications, re:group
Shauna Nicolson, Digital Director, Digital Mark
Shannon Paul, Social Media Manager, Blue Cross Blue Shield of Michigan

Social media continues to evolve and mature.
Countless individuals figure out how it can foster their personal and business relationships.
Companies struggle to understand how it can help their business.
Charitable organizations have received donations to assist high profile catastrophes.
Glimmers, successes, failures abound, but where is it all going...and more importantly...where should it ideally go?
Come to listen and interact.

About the Speakers

Dave Murray, Director, Social Web Communicationsm re:group

Dave's Position Statement: Social Media is not new. It has been around forever. What are new are the tools, but Twitter and Facebook do not make up the social web. Social Media is communication and that means both people and businesses are going to have to re-learn how to reconnect on a human level. Gone are the days of online product placement. It is now all about placing yourself with people without interrupting.)

Shauna Nicolson, Digital Director, Digital Mark

Working exclusively in online business strategy, Shauna Nicholson is a secret weapon for positioning well-known clients to effectively secure digital ROI. Her company, Digital Mark, creates and executes strategies used in both website planning and online marketing campaigns for major retail, medical, and manufacturing brands. Digital Mark is known for plugging in user experience planning and social media tools to create hype-free, reality-based business and marketing strategies.

Shauna enjoys generic things that everyone else loves, such as spending time with her incredible, loving family and on warm, sunny beaches. But would rather you know her dog is pretty awesome, of her obsession with slurpees, and distaste for working while wearing shoes

Shauna's Position Statement: Mobile social media access continues to rise with each web-friendly mobile device sale. In fact, compared to the average desktop (or laptop) web user, mobile users socialize more online. Not only should this flag today's technologists, but our marketers and communication professionals as well.