Internet User Experience 2010
Program > Schedule > Keynote Talk
11:00 a.m. - NOON, July 28, 2010
Closing Keynote Talk for Wednesday July 28th, 2010:
The Nature of Information Architecture (P41)
Dan Klyn, University of Michigan School of Information
2010 could very well be an historic turning-point for the nacent field of Information Architecture. Invented by a brick-and-mortar architect in Philadelphia in 1976 and then re-invented by librarians in Ann Arbor in 1998, most people who're designing or responsible for the delivery of internet user experience are familiar with "information architecture" as a turn of phrase, or as a job title or project phase. But what is the nature of information architecture? For those who call themselves information architects and perhaps more importantly for those who don't, what is the essence of IA? How does this essence correspond with and differ from the essences of adjacent acronyms like SEO and UXD and IxD? In this talk, Dan Klyn will explain the nature of information architecture as he has come to understand it, informed by many years of teaching IA in the context of graduate school library and information science programs, and by an equal number of years practicing IA in agencies, software shops, nonprofit organizations and for-profit retailers. This talk is not about theory. This talk is about what IA is, what it does (and doesn't do), and how one can know when it's good.
About the Speaker
I'm an information architect and e-commerce strategist, and I teach the information architecture course the at the University of Michigan School of Information.
My academic background is in librarianship, and my interests and expertise are primarily in strategy and design for multichannel retail.
I've worked with clients worldwide, including Incorrect Music, Lumber Liquidators, Time-Life, ShopAtHomeTV, American Girl, TJ Maxx, Artistry Cosmetics, Rose Brand, British Virgin Islands Tourism Board, Costa Del Mar, Tobacco-Free Florida, SIGGRAPH, Ross School of Business, NOOMA and world-famous folk music venue The Ark.
Specialties:Information architecture design and strategy, interaction and design patterns for online video, web analytics, teaching, online retail operations and optimization
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