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Internet User Experience 2010

JULY 24 - 28

Program > Schedule > Presentations



11:00 a.m., July 26, 2010

Rethinking User Experience (P5)

Barbara Hernandez
User Experience Manager, Techsmith Corporation

What is the User Experience profession anyway and why are we doing this work? I want to help people make products people love. Some of us in the field are making products people love - what are they doing differently? What is Agile and how do we fit in? How do we rethink our profession in this world where technology and implementation move so fast? Get back to the core of what we do: connect customers and companies; understand our users (not just the ones who use the product, but those who use our services) and focus on the value we offer. Not the value of the test or the report, but the value of the intelligence we provide. The landscape has changed: people have higher expectations about the products and service they use. Things should just work, they shouldn't be hard. How can we help companies and product teams get there? This talk would be my take on the subject, I would love to hear yours too.

About the Speaker

Barbara Hernandez

Barb has been involved in software development for over 20 years and has been designing and improving user interfaces and interaction design on various platforms since 1989. She is passionate about creating great user experiences and believes that people should just be able to use software and not have to learn how to use software. She strives to create an environment that facilitates creating products that are easy, elegant, and delightful, and to turn user research data into world-class software and web services. She values collaboration and actively seeks to involve others in design and research. Barb is currently the User Experience Manager at TechSmith Corporation.

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