Internet User Experience 2010

In this IUE2010 keynote talk, Peter Morville discusses search, one of the most disruptive innovations of our time. It influences what we buy and where we go. It shapes how we learn and what we believe. It's also a radically multidisciplinary, creative challenge.

Peter Morville defines a pattern language for search and discovery that embraces user psychology and behavior, cross-channel information architecture, multisensory interaction, and emerging technology. He identifies design principles that apply across the categories of web, e-commerce, enterprise, desktop, mobile, social, and realtime. And, he explains how futures methods and user experience deliverables can help us to create better search interfaces and applications today, and invent the improbable discovery tools of tomorrow.

Why are some web sites intuitive, easy to use, and persuasive and others aren't?

Using examples, stories, and research studies, Susan will present her Top Ten "Must Have" list.

2010 could very well be an historic turning-point for the nacent field of Information Architecture. Invented by a brick-and-mortar architect in Philadelphia in 1976 and then re-invented by librarians in Ann Arbor in 1998, most people who're designing or responsible for the delivery of internet user experience are familiar with "information architecture" as a turn of phrase, or as a job title or project phase. But what is the nature of information architecture? For those who call themselves information architects and perhaps more importantly for those who don't, what is the essence of IA? How does this essence correspond with and differ from the essences of adjacent acronyms like SEO and UXD and IxD? In this talk, Dan Klyn will explain the nature of information architecture as he has come to understand it, informed by many years of teaching IA in the context of graduate school library and information science programs, and by an equal number of years practicing IA in agencies, software shops, nonprofit organizations and for-profit retailers. This talk is not about theory. This talk is about what IA is, what it does (and doesn't do), and how one can know when it's good.

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