Internet User Experience 2010
JULY 24 - 28
Program > Schedule
Saturday July 24, 2010
9 - 12:30 p.m.
Information Design for the Web (T1)
Half-day Tutorial
Half-day Tutorial
1:30-5:00 p.m.
Data-Driven Web Design: SEO and Analytics (T2)
Half-day Tutorial
Half-day Tutorial
Sunday July 25, 2010
10 - 6:00 p.m.
Storyboarding: The Ultimate Communications Tool (T3)
Full-day Tutorial
Full-day Tutorial
2 - 6:00 p.m.
Using Focus Groups in Website Development and Testing (T4)
Half-day Tutorial
Half-day Tutorial
IUE2010 MAIN CONFERENCE BEGINS at 6:00 p.m.
6 - 8:30 p.m.
IUE2010 Opening Reception, Student Poster Session,
Exhibitor Opening, and Conference Registration and Check-in
Exhibitor Opening, and Conference Registration and Check-in
Monday July 26, 2010
8:00 a.m.
Conference Registration and Check-In
Conference Open, 9:00 a.m., Morris Lawrence Auditorium
9:00 a.m.
Welcome to IUE2010!
Mike Beasley, IUE2010 Emcee
Mike Beasley, IUE2010 Emcee
9:15 a.m.
Opening Remarks
Dave Mitropoulos-Rundus, IUE2010 Conference Director
Dave Mitropoulos-Rundus, IUE2010 Conference Director
9:30 a.m.
Opening Keynote Talk
Search Patterns - Design for Discovery (P2)
Peter Morville, President, Semantic Studios
Search Patterns - Design for Discovery (P2)
Peter Morville, President, Semantic Studios
10:30 a.m.
Morning Break, Author Book-signing
11:00 a.m.
Mobile Apps versus Mobile Web: What's The Right Choice?(P3)
Joe Hass, User Experience Consultant
Joe Hass, User Experience Consultant
11:00 a.m.
Re-engineering the Sales Process for Usability (P4)
Linda Parra Brammer, American Family Insurance
Linda Parra Brammer, American Family Insurance
11:00 a.m.
Rethinking User Experience (P5)
Barbara Hernandez, Techsmith Corporation
Barbara Hernandez, Techsmith Corporation
12-1:00 p.m.
Lunch Break with Education and Professional Training Overviews
Track 1: Eye-Tracking (1:00 p.m. - 7:00 p.m.)
1:00 p.m.
Eye Tracking: How the Eyes Reveal the Mind and Inform Design (P6)
Barbara Barclay, Tobii Technology
Barbara Barclay, Tobii Technology
2:00 p.m.
Utilizing Eye Tracking to Improve the User Experience (P7)
Cathleen Zapata, Metrics Marketing Group
Cathleen Zapata, Metrics Marketing Group
3:30 p.m.
Eyes Don't Lie: Canada's Largest Eye-Tracking Study (P13)
Kate Caldwell, UX Research & Consulting
Kate Caldwell, UX Research & Consulting
4:30 p.m.
Exploring Eye Tracking for Games User Research: A case study of lessons learned (P14)
Ania Rodriguez, President, KeyLime Interactive
Karl Steiner, Ph.D., Manager of Usability, THQ Inc.
Ania Rodriguez, President, KeyLime Interactive
Karl Steiner, Ph.D., Manager of Usability, THQ Inc.
6:00-7:30 p.m.
Special Panel Session and Reception
Eye of the Storm: An Audacious Throwdown on Eye-tracking, Insight, and Experience (P17)
Eye of the Storm: An Audacious Throwdown on Eye-tracking, Insight, and Experience (P17)
Panelists:
Aga Bojko, Associate Director, User Centric, Inc.
Amy Buckner, Co-Founder & Managing Partner, AnswerLab
Kate Caldwell, UX Research & Consulting
Ania Rodriguez, President, KeyLime Interactive
Cathy Zapata, Metrics Marketing Group
Moderator:
Dante Murphy, Vice President, User Experience, Digitas Health
Track 2: Content Management and Strategy (1:00 - 6:00 p.m.)
1:00 p.m.
What do we mean when we talk about content strategy? (P8)
Ami Walsh, Associate Creative Director, Enlighten
Ami Walsh, Associate Creative Director, Enlighten
2:00 p.m.
Content Strategy Needs User Experience: Let's All Blow Bubbles Together (P9)
Christy Brewer, Program Content Manager, MS&LDigital
Alice Coleman, VP of User Experience, Campbell-Ewald
Christy Brewer, Program Content Manager, MS&LDigital
Alice Coleman, VP of User Experience, Campbell-Ewald
3:30 p.m.
Context as a Content Strategy (P10)
Daniel Eizans, Content Strategist, Campbell-Ewald
Daniel Eizans, Content Strategist, Campbell-Ewald
4:30-6:00 p.m.
Panel Session: Who Can Be a (Great) Content Strategist? (P15)
Moderator: Christopher Moritz, Campbell-Ewald
Panelists:
Christy Brewer, Program Content Manager, MS&LDigital
Daniel Eizans, Content Strategist, Campbell-Ewald
Ami Walsh, Associate Creative Director, Enlighten
Moderator: Christopher Moritz, Campbell-Ewald
Panelists:
Christy Brewer, Program Content Manager, MS&LDigital
Daniel Eizans, Content Strategist, Campbell-Ewald
Ami Walsh, Associate Creative Director, Enlighten
Track 3: Agile and Effective Product Development (1:00 - 6:00 p.m.)
1:00 p.m.
Where Does User Experience Fit in Agile Software Development? (P11)
Zach Spencer, Pillar Technologies
Zach Spencer, Pillar Technologies
2:00 p.m.
High-Tech Anthropology®: Goal-Directed Interaction Design Within Agile (P12)
Richard Sheridan, President, Menlo Innovations
Richard Sheridan, President, Menlo Innovations
3:30 p.m.
Connecting Pixels, Bytes and Dollars:
How Designers, Developers and Clients Can Work Together (P24)
Mark Phillips, Vertabase
How Designers, Developers and Clients Can Work Together (P24)
Mark Phillips, Vertabase
4:30-6:00 p.m.
Career Progression Panel Session
What's Next for You in UX? Paths and Detours to Explore as Your Career Matures (P16)
Danielle Cooley, Principal, DGCooley Consulting
Keith Instone, IBM Corporation
Derek Poppink, User Experience Manager, Cengage Learning
Steve Tengler, Engineering Group Manager, OnStar Human-Machine Interface, OnStar by General Motors
What's Next for You in UX? Paths and Detours to Explore as Your Career Matures (P16)
Danielle Cooley, Principal, DGCooley Consulting
Keith Instone, IBM Corporation
Derek Poppink, User Experience Manager, Cengage Learning
Steve Tengler, Engineering Group Manager, OnStar Human-Machine Interface, OnStar by General Motors
Tuesday July 27, 2010
8:00 a.m.
Conference Registration and Check-In
9:00 a.m.
Tuesday Keynote Talk
The Top Ten Attributes of a Usable and Persuasive Web Site (P18)
Susan Weinschenk, Chief of Technical Staff,
Human Factors International
The Top Ten Attributes of a Usable and Persuasive Web Site (P18)
Susan Weinschenk, Chief of Technical Staff,
Human Factors International
10:00 a.m.
Morning Break, Author Book-signing
10:30 a.m.
Imitation: Sincerest Form of Flattery or Bad Move? (P19)
John Yesko, Director, User Experience Practice, Roundarch
John Yesko, Director, User Experience Practice, Roundarch
10:30 a.m.
How do we know when its good? A Language of Criticism for Information Architecture (P40)
Carl Collins, Information Architect, HUGE
Carl Collins, Information Architect, HUGE
10:30 a.m.
Making Mistakes Faster: Redesigning Menlo's Website (P21)
LisaMarie Babik, Menlo Innovations
LisaMarie Babik, Menlo Innovations
11:30 a.m.
Copyright, the DMCA, and User-Generated Content:
Protect the user experience...protect yourself (P23)
Mattew Bower, Safford & Baker PLLC
Protect the user experience...protect yourself (P23)
Mattew Bower, Safford & Baker PLLC
11:30 a.m.
Holistic Usability: Making Stone Soup for Clients and Stakeholders(P20)
Christina York, Manager, User Experience Design Group, ITHAKA
Christina York, Manager, User Experience Design Group, ITHAKA
11:30 a.m.
Intercept Recruiting for Remote Usability Research with FordVehicles.com: A Fish Story (P22)
Jodi Bollaert, Director of User Experience Architecture, VP, Team Detroit
Jodi Bollaert, Director of User Experience Architecture, VP, Team Detroit
12:30-1:30 p.m.
Lunch Break and Special "IUE 'Sales Pitch' Session"
Track 1: User Experience Techniques (1:30 - 5:00 p.m.)
1:30 p.m.
Sketching for UXD Workshop: Basic Shapes (P29)
Wendi Strang-Frost, Comic Artist, Strang-Frost Productions, LLC
Wendi Strang-Frost, Comic Artist, Strang-Frost Productions, LLC
2:30 p.m.
Card Sorting: Sipping From the Fire Hose (P28)
Linda Parra Brammer, American Family Insurance
Linda Parra Brammer, American Family Insurance
3:45 p.m.
Winning Budget for User Research: Is There a Silver Bullet? (P34)
Cynthia Zimber, Vice President, Sales and Marketing, Tec-Ed, Inc.
Julie Rogier, Senior Communications Specialist, Markit Strategies and PR
Cynthia Zimber, Vice President, Sales and Marketing, Tec-Ed, Inc.
Julie Rogier, Senior Communications Specialist, Markit Strategies and PR
Track 2: Social Media (1:30 - 5:00 p.m.)
1:30 p.m.
How a clear, smart content strategy makes or breaks the long-term success of social presences (P25)
Shauna Nicholson, Digital Mark, LLC
Shauna Nicholson, Digital Mark, LLC
2:30 p.m.
Social Media, Permission Boundaries and User Adoption: Will Your Software be Facebook or Myspace? (P26)
Mark Phillips, Vertabase
Mark Phillips, Vertabase
3:45 p.m.
The Role of the Conversation Manager (P27)
Jordan Miller, Conversation Manager, Organic Inc.
Jordan Miller, Conversation Manager, Organic Inc.
Special Tuesday Late Afernoon Panel Sessions (5:00 - 6:30 p.m.)
5:00 p.m.
When Mobile Products Compete, Does User Experience Lose? (P32)
Brian Phelps, Senior Consultant, Tec-Ed, Inc.
Dan Cooney, Director of User Experience, Grand River Interactive
Glenn Everitt, Senior Information Architect, Compuware Corporation
Daniel Hibbitts, Principal/Owner, Target Your Hand
Brian Phelps, Senior Consultant, Tec-Ed, Inc.
Dan Cooney, Director of User Experience, Grand River Interactive
Glenn Everitt, Senior Information Architect, Compuware Corporation
Daniel Hibbitts, Principal/Owner, Target Your Hand
5:00 p.m.
Research and Practice Interaction(P33)
Danielle Cooley, Principal, DGCooley Consulting
Keith Instone, IBM Corporation
Mark Newman, Ph.D., Assistant Professor, University of Michigan School of Information, and Co-founder, Michigan Interactive and Social Computing (MISC).
Susan Weinschenk, Chief of Technical Staff, Human Factors International
Danielle Cooley, Principal, DGCooley Consulting
Keith Instone, IBM Corporation
Mark Newman, Ph.D., Assistant Professor, University of Michigan School of Information, and Co-founder, Michigan Interactive and Social Computing (MISC).
Susan Weinschenk, Chief of Technical Staff, Human Factors International
Optional Tuesday Evening Event: IUE2010 Pub Crawl
(Starts 7:00 p.m., Downtown Ann Arbor)
(Starts 7:00 p.m., Downtown Ann Arbor)
Wednesday July 28, 2010
8:00 a.m.
Conference Check-In
8:30 a.m.
Map Your Customer's Journey Across Channels (P36)
Linda Parra Brammer, American Family Insurance
Linda Parra Brammer, American Family Insurance
8:30 a.m.
Case Study: Transforming ProQuest with Agile UX (P37)
Chris Farnum, Sr. User Experience Designer - ProQuest
Joanna Markel, Senior Manager, User Experience Design - ProQuest
Serena H. Rosenhan, Ph.D., Manager, User Experience Design - ProQuest
Chris Farnum, Sr. User Experience Designer - ProQuest
Joanna Markel, Senior Manager, User Experience Design - ProQuest
Serena H. Rosenhan, Ph.D., Manager, User Experience Design - ProQuest
9:30 a.m.
Panel Session
The Ideal Future of Social Media (P38)
Christoper Barger, Director, GM Global Communications Technology.
Lisa Mullinaux, Usability Consultant
Dave Murray, Director, Social Web Communicationsm re:group
Shauna Nicolson, Digital Director, Digital Mark
Shannon Paul, Social Media Manager, Blue Cross Blue Shield of Michigan
The Ideal Future of Social Media (P38)
Christoper Barger, Director, GM Global Communications Technology.
Lisa Mullinaux, Usability Consultant
Dave Murray, Director, Social Web Communicationsm re:group
Shauna Nicolson, Digital Director, Digital Mark
Shannon Paul, Social Media Manager, Blue Cross Blue Shield of Michigan
9:30 a.m.
Panel Session
The Ideal Future of Internet Devices (P39)
Farris Khan, Product Director, ForeSee Results, and bobbleheadguru blogger
Dave Mitropoulos-Rundus, Usability Services Manager, ForeSee Results
Steven Tengler, Engineering Group Manager, OnStar Human-Machine Interface, OnStar by General Motors
The Ideal Future of Internet Devices (P39)
Farris Khan, Product Director, ForeSee Results, and bobbleheadguru blogger
Dave Mitropoulos-Rundus, Usability Services Manager, ForeSee Results
Steven Tengler, Engineering Group Manager, OnStar Human-Machine Interface, OnStar by General Motors
10:30 a.m.
Morning Break
11:00 a.m.
Closing Keynote Talk
The Nature of Information Architecture (P41)
Dan Klyn, University of Michigan School of Information
The Nature of Information Architecture (P41)
Dan Klyn, University of Michigan School of Information
IUE2010 MAIN CONFERENCE ENDS at NOON on July 28
Post-conference Tutorials
1 - 5:00 p.m.
Rogue Persona Development: the Practical and Effective Approach (T5)
Half-day Tutorial
Half-day Tutorial
1 - 5:00 p.m.
Rapid Iterative Testing and Evaluation (RITE) (T6)
Half-day Tutorial
Half-day Tutorial
1 - 5:00 p.m.
How To Think (And Work) Like Richard Saul Wurman (T7)
Half-day Tutorial
Half-day Tutorial
1 - 5:00 p.m.
Accessibility Evaluation in the 2.0 World (T8)
Half-day Tutorial
Half-day Tutorial
5:30 - 8:30 p.m.
Optional Wednesday Evening Event:
UPA's Usability Body of Knowledge (BoK) Project
Usability Knowledge Sharing Workshop
UPA's Usability Body of Knowledge (BoK) Project
Usability Knowledge Sharing Workshop
Thursday July 29, 2010
9AM - 5 PM
Field Research for User Experience Design (T9)
Full-day Tutorial
Full-day Tutorial
9AM - 5 PM
The Usability Testing Experience (T10)
Full-day Tutorial
Full-day Tutorial
Questions?
Send email to info@iue2010.com
